The Flipper is a truly unique predator lure and the only dive and rise jerkbait to feature a crankbait style lip, giving anglers an unmatched level of versatility. Designed to perform on both aggressive retrieves and traditional jerkbait presentations, the Flipper dives, rises, darts, and wobbles with a lifelike action that consistently triggers reaction strikes from musky, pike, and other apex predators.

Unlike traditional jerkbaits, the Flipper produces intense action on a straight retrieve while still maintaining its signature dive and rise characteristics. The rear metal tail adds flash, vibration, and additional wobble while allowing anglers to fine tune the lure's action for a wider gliding presentation or a more controlled rise and dive motion. An internal weight transfer system improves casting distance and gives anglers the ability to work the bait nose first or tail first during the fall, creating unique triggering actions that predators find difficult to resist. Built for versatility and performance, the Flipper measures 10 inches (25.4 cm) excluding the tail and weighs 4.3 oz. (121.9 g). Whether worked with rod sweeps, straight retrieves, or pause-and-rise presentations, the Flipper offers a level of action and adaptability unlike any other lure in its class.

STEVE HERBECK PRO TIP: Experiment with both aggressive rod sweeps and steady retrieves during the same cast. The Flipper's unique design allows it to excel as both a jerkbait and a swimming bait. Around following fish, pause the lure and allow it to rise naturally, as many strikes occur when predators see the bait change direction and become vulnerable

Hooks: 3X Strong, VMC BZ 3/O X2