Designed for walleye, bass, and pike, the PRO RIPPER MAGNUM is helping redefine the lipless crankbait category by combining aggressive action with the undeniable draw of Livingston’s EBS Baitfish Sound Technology™.

The Pro Ripper Magnum emits the actual biological sounds of baitfish in an 8-second cycle 4 seconds on, 4 seconds off effectively calling fish in from three times the distance of traditional lures. Rip this 1 ounce bait aggressively and let it fall while EBS Technology™ goes to work, triggering reaction strikes from predator fish that can’t resist the combination of sound, vibration, and action.

Steve Herbeck Pro Tip: “When targeting big suspended predators, don’t be afraid to fish the Pro Ripper Magnum slower than you think. Let the bait do the work. The large profile and tail movement create a natural presence that triggers follows into strikes.”

Steve recommends:

• Using it around deep structure, bait schools, and break lines.
• Mixing steady retrieves with slow pulls and pauses.
• Pairing it with forward-facing sonar to track fish reactions.
• Upsizing leaders and hardware when targeting giant lake trout, Walleye and Bass.

In cold water conditions, a slower retrieve with long pauses often produces the biggest bites because the bait continues to move naturally even at low speeds.

Lure Specs:

Type: Lipless Crankbait
Depth: Sinker
Action: Sinker
Weight: 1oz. / 28.35g
Length: 2.7"/ 6.86cm
Features: EBS Smart Chip
Hooks: 2X Strong VMC, #4 Front #6 Back