Type: Crankbait Key Features: Electronic Baitfish Sounds (EBS) Technology: The Howeller DMC stands out with its advanced EBS technology, which emits sounds mimicking real baitfish. This feature is activated by water and is especially effective in drawing fish from greater distances than traditional lures.

Diving Depth and Action: This crankbait is designed to dive to depths of 12 feet, making it ideal for mid to deep-water column targeting. Its action is engineered to create a wobbling and rattling movement that mimics wounded prey, enhancing its attractiveness to predatory bass.

Daiichi Hooks: Equipped with premium Daiichi hooks, the Howeller DMC ensures a better hook-up ratio and provides exceptional strength and durability, crucial for fighting large and aggressive fish.

Color and Design: Available in a variety of colors and patterns, each designed to suit different water conditions and angler preferences. The finishes are high-quality, designed to withstand the rigors of frequent use without losing their appeal. Tournament Proven: The Howeller DMC’s effectiveness is backed by its track record in tournaments, famously used by Randy Howell in the Bassmaster Classic.